Unmasking the Appeal: Exposing Industry Tactics on Tobacco and Nicotine Products

World No Tobacco Day is May 31, 2025. This year’s theme, ‘Unmasking the Appeal: Exposing Industry Tactics on Tobacco and Nicotine Products’ empowers people by raising awareness on how the tobacco industry tries to make harmful products appealing and attractive to engage new users, including youth. Visit the WHO website campaign page to learn more.

Looking for resources to help prevent youth from smoking and vaping – visit Health Canada for more information.

Support is available for anyone wanting to take steps to reduce or quit commercial tobacco – click here (see email for link to the Smoking and Vaping Cessation Resources – Clients handout, available in English and French- not sure if this is available on our public website?) to learn more.