Designed specifically for the agriculture community and provides counselling services delivered by professionals with agricultural literacy

Its counsellors understand the unique stressors farmers, farm families and agricultural employees face, including extreme weather events, market volatility, rising input costs, labour challenges and the demands of running multi-generational family operations, while providing targeted supports to address those stressors. 

Built on principles of accessibility, confidentiality and agricultural literacy, the program provides timely, no-cost counselling tailored to farmers, their families and farm employees. It reduces barriers to support by offering flexible, farmer-centred care, helping participants manage financial pressures, family conflicts, operational stress or personal well-being challenges. 

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